Surugaya Character Goods Introduction Package

Highly profitable sales floor operation!

Here comes the easy package that creates an instant sundries corner!

We are sure that there are endless problems in running a store, such as "sales per square meter or per shelf are declining and we need to do something about it," "we want to develop a new customer base but cannot find an effective way," "we want to handle new merchandise but cannot decide what to handle and how to handle it," and so on.Read more

The ideal was to "handle merchandise with high gross profit margins that would be popular with female customers," and our conclusion was to "handle new and used anime content and sundries".
Japanese anime content has become widely known throughout the world under the term ”Cool Japan”. In Japan, the value of anime content is being reevaluated, as evidenced by the handling of the "Ichiban Kuji" lottery at convenience stores, the reversal of the male-female ratio at comic markets, and the revitalization of towns through anime content by local governments. Through this change the main customers for anime content have rapidly shifted from men to women over the past few years.
Handling anime content used to require specialized knowledge. But, using the database developed by "Surugaya", our company has developed a "cloud POS system" for stores. We have established a system that can be handled by anyone without incurring introduction costs.
The "Surugaya Character Goods Introduction Package" is an easy way to introduce high-profit merchandise that is currently the focus of much attention. Please feel free to contact us if you are interested.
What is Surugaya Cloud POS System?

Flag POP We create POP to promote your corner to customers from the aisle.
Board POP We create POP that clearly conveys the title to customers.
We offer a wide variety of POPs from large items such as cushions and pillowcases to small items such as key chains, badges, and stationery.
We can provide titles that meet your needs, from standard popular titles to the latest titles.

Basic data of 2 million yen investment model

Introduction Data

Gross profit margin

65～70% Highly profitable product that can be a mainstay of profits.
Turnover rate

35-50% Aiming to secure repeat customers for high turnover merchandise.
Sales amount(per month)

600,000-700,000 yen Stable sales are secured by supplying popular contents.
Inventory amount

2 million yen We will provide approximately 10,000 popular content items.

Initial introduction cost

General merchandise + POP
From 2.1 million yen
Running cost

Monthly data usage fee: 50,000 yen
POP usage fee: 5,000 yen

Installation Model

Initial introduction cost

Miscellaneous Merchandise：2 million yen
POPs：100,000 yen
POS installation fee：Free of chargeEstimate separately for PC, customer display, etc. 2,100,000 yen
Fixtures

Island type media fixtures
12 spans (double-sided 6-span type x 2 units) 324,000 yen
Total amount

2.5 million yen

Please feel free to contact us if you have any questions about the cost.

Introduction Start Flow

STEP1Budget and Data Determination

Data Selection
Contract conclusion
In addition to sundries, Surugaya provides a variety of unique product data. The contract is not based on royalty but on a fixed data usage fee.
STEP2Merchandise finalization and introduction

Used Merchandise
New merchandise
After the introduction of the system, it is essential to establish a sales floor in order to purchase items at your own store. Therefore, the initial merchandise budget is approximately 1 to 2 million yen.
STEP3Creation of sales floor

Shelving
POP display
Surugaya dispatches store staff to support the creation of the sales floor by providing guidance on shelf creation and POP placement. We will continue to provide products until the purchase is completed.
STEP4Start of operation

Blog, Twitter, Facebook
Google My Business
Flyer
SNS announcement on Surugaya.JP. Flyers will be implemented through inserts, postings, etc., as needed.

Data of products handled by content (reference) Update: August 2016

Title	Number of spans required	Estimated monthly sales and gross profit (per shelf)
Title	Number of spans required	Sales	Gross Profit
Mr. Osomatsu	2 spans	75,719yen	26,601yen
Ensemble Stars!!	2 spans	64,090yen	39,462yen
Uta no Prince-sama	3 span	48,789yen	28,167yen
Love Live!	6 span	26,488yen	15,588yen
THE IDOLM@STER	4 span	17,351yen	10,971yen
Kantai Collection	3 span	19,319yen	12,785yen
Kuroko's Basketball	3 span	20,435yen	12,931yen
Haikyu!!	3 span	27,710yen	17,675yen
Yowamushi Pedal	3 span	29,790yen	17,832yen
Touken Ranbu	2 spans	53,508yen	31,880yen
Attack on Titan	1 span	28,409yen	16,896yen
One Piece	2 spans	8,925yen	6,021yen
Free!	1 span	67,307yen	40,061yen
Natsume's Book of Friends	1 span	40,213yen	27,089yen
VOCALOID	1 span	32,660yen	21,395yen
Puella Magi Madoka Magica	2 spans	21,940yen	14,083yen
Sailor Moon	1 span	34,598yen	23,696yen
Jojo's Bizarre Adventure	1 span	17,481yen	11,643yen

Installation Image

①Board POP by content
②Flag POP by content
③大型雑貨：クッション・抱き枕等
④小物雑貨：キーホルダー・バッジ・ピンズ・ストラップ・生写真等
⑤Fixtures
⑥小型雑貨：文房具・扇子・うちわ・シール・ステッカー等
⑦中型雑貨：食器・ポスター・タペストリー・フォトフレーム・時計等

Package contents

Fixtures（W630mm×H1,870mm）

Board POP by content

Flag POP by content

Board POP Fixture

Flag POP fixture

Hooks for attaching small sundries x 10 pcs.

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Surugaya Cloud POS System

From the present to the future in the recycling market, which is showing great changes.
New POS system with low cost and unparalleled data volume to improve business performance.
Surugaya Cloud POS System" was born.

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